Mar 12, 2026 01:00 PM ET ZOOM
Description
Building a sustainable career in music requires more than creativity. It requires a clear understanding of how money actually works in the music business. Financial Foundations for Artist Entrepreneurs is a 90-minute introductory webinar designed for early-career artists and music entrepreneurs who want to build stronger financial habits and make more informed business decisions. This session focuses on the core financial concepts every artist should understand, without diving into complex accounting or legal detail. It is designed to provide clarity, context, and practical awareness that participants can apply immediately.
Topics covered include
-Recording Contracts and Recoupable Advances
-Revenue Sources
-Expenses and How to Track Them
-Registering Your Company
-Taxes, Including HST, PST, and Income Tax
-What Can You Write Off?
The session emphasizes awareness, language, and decision-making rather than technical detail.
About Presenter Thom McKercher (Music Business Faculty at Humber) A 31-year veteran of the music business, Thom has taught music, managed mega-retail stores, worked for Universal in sales, promotional and marketing capacities, led fundraising campaigns for his favourite arts organizations, and ran his own consulting business specializing in the promotion and marketing of classical and jazz music. He is thrilled to be part of the Humber team working with the next generation of music business leaders.