Applications Now Open for CIMA’s Biz & Showcase Mission to AmericanaFest UK 2020

January 28-30, 2020 in London, UK

Deadline: Friday, September 13, 2019

This January, CIMA will be conducting our second Business and Showcase Mission to AmericanaFest UK in London. Held on January 28-30, 2020 AmericanaFestUK is a two-day conference, awards show and music festival with live Americana music from the US, Austria, Spain, Denmark, the UK and more. The day conference consists of over 200 international promoters, artists and festival owners.

As a growing genre, and one very popular in Canada, Americana (a combination of roots, blues, folk and alt country music) is an important market to expand on in the UK for the Canadian Music industry. AmericanaFest UK is keen to build the Canadian presence in the UK with a showcase and business initiative. This presents a lucrative opportunity for the vast number of Canadian music companies who represent this genre of music in Canada.

Please note: A radius clause will be in effect for this events. Artists cannot perform at a London venue 10 days prior or 10 days after this event.

Mission Details:

Canadian business in attendance will get the chance to showcase their artists in front of Americana buyers and industry in the UK, with an additional opportunity for their artists to perform at the vastly attended Celtic Connections in Glasgow.

A business initiative will be set up to connect the Canadian business representatives with UK industry, media and buyers through one on one meetings, round table sessions and networking events during the conference.

This Mission Includes:

  • Showcase opportunity at AmericanaFest UK in partnership with Music PEI
  • Possible panel opportunities for Canadian business reps
  • Organized round table sessions
  • Targeted meetings with key professionals in the region
  • Networking Receptions
  • A full day of business events (panels, B2B sessions etc) with the Canadian High Commission in London prior to the conference (TBC)
  • Canadian Blast showcase promotion

How to Apply:

This year CIMA will be partnering with Music PEI for the Canadian Blast showcase during AmericanaFest UK. This opportunity is currently open to 6-8 Canadian artists who are export-ready and fit the Americana genre. Each artist must have an on-site business representative at AmericanaFest UK to attend the conference and participate in the business events/meetings. Final selection of the artists will be at the discretion of the AmericanaFest UK festival selection committees.

This mission is open to qualifying CIMA member companies as well as qualifying non-member companies. The company will be charged the following rate for this business and promotional opportunity:

Member Rate: $800.00

Non-Member Rate: $1200.00

If you meet the criteria outlined above please submit your applications by clicking the link below. The deadline to apply is Friday, September 13, 2019.